Archived News
October 31, 2008
New Website Sporting a Fresh New Image
"The timing was right to refresh the look and revamp the messaging at the same time", says Holly Christie, Marketing and Public Relations Manager for the university. "With this update, the current site is designed more specifically toward our target audience; the working professional".
"This change is reflective of the vision and commitment that the university has toward its growing student base and enthusiastic alumni", adds President, Daryl Lisson. The university chose an innovative, local communication firm in Fredericton to work collaboratively with the staff on design and content. The students and alumni were also sought out to participate in the transformation by providing photo and video testimonials. Lisson continues, "By adding this personal component, it gives the perspective student a connection to something tangible; something that they can relate to, and that's important being that we are a completely online university."
Another new aspect of the site is the social media section. The university provides opportunities for students and alumni to come together, reconnect and build on relationships through associated links to other sites. This coupled with the new blog, the university hopes to create a dialogue within the international business community and to provide value-add to all.